Founding entity behind Cardano, EMURGO has recently announced a partnership with Travala, a leading blockchain-based travel booking platform. The partnership is expected to drive the adoption of Cardano, in that travelers will be able to book hotels and travel accommodations with ADA cryptocurrency.
EMURGO Helping To Drive ADA Adoption
Behind Cardano, there are a few organizations that are fueling the development and expansion of Cardano. EMURGO is one of the organizations that has a role in development, support, and global expansion. The founding entity works with partners from various industries, with the ultimate goal of integrating these businesses into Cardano’s blockchain system. In addition, EMURGO has invested in early stage blockchain companies that have interest in building applications on Cardano.
EMURGO Reaches Deal With Travala
In recent announcements, EMURGO has partnered with Travala to help drive global adoption of Cardano ( ADA cryptocurrency ). Travala is a world leading travel agency that is known for their blockchain-based booking platform. With Travala servicing 230+ countries, the partnership is expected to drive awareness around ADA. According to the announcement, Travala’s platform will allow travelers to book travel accommodations with ADA. In addition, if a traveler pays for their trip in ADA, they will be eligible for 10% cashback for all hotel bookings until July 31. It’s worth noting that the Travala platform has become extremely crypto friendly. Aside from ADA integrations, users can book trips with 28 other digital assets.
In the announcement, EMURGO CEO, Ken Kodama mentioned that:
"As global travel begins to gradually resume, EMURGO is excited to partner with Travala.com to bring functional utility to Cardano ADA users. Being able to book flights, hotels, and other travel accommodations with ADA at over 2 million properties in 90,000 international destinations demonstrates EMURGO's focus to drive real-world Cardano adoption.”
CEO of Travala, Juan Otero also stated that:
"We're extremely excited to partner with an industry titan to boost ADA adoption. Travel is the ideal venue for mass adoption of cryptocurrencies and as we all start to travel again, Travala.com will continue to provide a frictionless travel booking experience to anyone, anywhere."
Booking Crypto For Travel Is Growing
During the last 12 months, Travala mentioned that 60% of all bookings on their platform were paid for via digital assets. As the travel industry returns from unprecedented times during COVID-19, the company is experiencing 20% week-over-week growth in its travel bookings. People heading to the United States, Thailand, and Australia have displayed the highest interest in paying for trips in cryptocurrency. Traveler interest in digital assets is expected to grow as Travala continues to make the process easy and efficient. Aside from supporting various cryptocurrencies, the company recently integrated the Binance widget that lets users purchase cryptocurrencies on their site. The purchased crypto is then stored in a wallet that can later be used to book travel and accommodations. Funding a Travala wallet with crypto is simple and seamless, which is what the industry needs to expand into new horizons.
More About EMURGO & Travala
EMURGO is a founding entity of the Cardano protocol, and operates in Singapore, Japan, USA, India, and Indonesia. The blockchain entity works alongside Cardano and helps facilitate growth. The extensive network at EMURGO provides devs, startups, enterprises, and governments with various solutions to aid growth. In addition, EMURGO invests in startups and creates enterprise grade applications.
Travala is a one-stop travel booking platform, that is fueled by decentralized protocols and tokenized incentives. The company is a direct competitor to leading agencies such as Expedia, Tripadvisor, and Booking.com. With supporting digital assets, Travala is cutting out middleman fees and offering differentiation, unlike its traditional competitors. Travala services 2M+ properties and 600 airlines globally, which allows their users to travel pretty much anywhere.